So, you’ve researched your audience and competitors, written your web content following Nielsen’s guidelines, and tested your pages for readability. Ready to publish? Not yet…
Website Editing – How Readable is Your Site?
Let me introduce you to Matt Cutts. Matt is the head of Google’s Webspam team and works with the Search Quality Team on search engine optimisation …
Writing for the Web: review of Dan Furman’s Do the Web Write
An inspirational book on copywriting – not just for the web – in Dan Furman’s inimitable style. Forget the rules you learned at school. Forget about writing for print media. Forget about semi-colons (think dashes) – and read Furman’s book …
Killer Web Content
This action-oriented book is aimed at the business market – at professional marketers and communicators, as well as IT people and middle and senior managers. It is not a book on writing as such but on using content to deliver services and products …
