An inspirational book on copywriting – not just for the web – in Dan Furman’s inimitable style. Forget the rules you learned at school. Forget about writing for print media. Forget about semi-colons (think dashes) – and read Furman’s book …
Killer Web Content
This action-oriented book is aimed at the business market – at professional marketers and communicators, as well as IT people and middle and senior managers. It is not a book on writing as such but on using content to deliver services and products …
Writing for the Web
This succinct book focuses on structuring, organising, writing and editing good web text, with add-on chapters on blogs, corporate web writing, marketing on the web and FAQs…
Letting Go of the Words
Heavily illustrated with colour screenshots and cartoons, the book covers a broad range of topics in addition to the usual advice on writing for impatient, goal-directed web users …
Writing for the Web
Usability guru Jakob Nielsen recommends this title as the best summary on writing for the web: ‘Ross manages to cover all the most important issues in less space than anybody else, mainly because she focuses on writing’ …
On Jakob Nielsen, the Guru of Web Usability
1 October 1997 was momentous in website history. It was the day usability guru Jakob Nielsen conducted the world’s first ‘eyetracking’ study of how users read on the web. (Eyetracking studies had been used before, …
