Automated Website Performance Tools – 6 This is the last automated tools post for December. I don’t think any of us are concentrating that much now! So first to wish you all a Happy Christmas and …
SEO – See Your Site as a Search Engine Sees It
I expect most of us have been guilty of being seduced by the visual aspects of a website at one time or another. But search engine spiders, robots or crawlers – responsible for your search results – see things differently …
Page Rank Checker
Automated Website Performance Tools 4 I hope you have found the first three automated tools helpful. HOWEVER…while I hope they’ll form part of your basic toolkit, no one can say they are that exciting. Here’s an …
6 Ways to Improve How You Write for the Web
This article gives hands-on tips on how to write for the web. It distills the work of web usability guru Jakob Nielsen, featured in my earlier post. Just to recap, Nielsen’s ‘eyetracking’ studies revealed that …
Writing for the Web: review of Dan Furman’s Do the Web Write
An inspirational book on copywriting – not just for the web – in Dan Furman’s inimitable style. Forget the rules you learned at school. Forget about writing for print media. Forget about semi-colons (think dashes) – and read Furman’s book …
Killer Web Content
This action-oriented book is aimed at the business market – at professional marketers and communicators, as well as IT people and middle and senior managers. It is not a book on writing as such but on using content to deliver services and products …
Writing for the Web
This succinct book focuses on structuring, organising, writing and editing good web text, with add-on chapters on blogs, corporate web writing, marketing on the web and FAQs…
Letting Go of the Words
Heavily illustrated with colour screenshots and cartoons, the book covers a broad range of topics in addition to the usual advice on writing for impatient, goal-directed web users …
Writing for the Web
Usability guru Jakob Nielsen recommends this title as the best summary on writing for the web: ‘Ross manages to cover all the most important issues in less space than anybody else, mainly because she focuses on writing’ …
Homepage Usability
This practical book helps readers understand the theory of usability by deconstructing the homepages of 50 websites. The analysis includes eBay and Yahoo plus a smattering of well-run small companies and not-for-profit institutions (‘even the best sites are riddled with design elements that hurt users’) …