Do you have a love-hate relationship with your web designer or developer? I’ve lost count of the times small business site owners or individuals have expressed horror at the thought of engaging with their site: …
3 Low-cost Ways to Improve Your Website
Here are 3 more low-cost ways to improve your website on a budget: updating and editing your content, making your site mobile-friendly, and installing Google Analytics. In an earlier post How to Improve Your Website on …
Editorial Scrutiny of Lord Feldman’s Letter
On the surface, Lord Feldman’s email letter of 3 March, on the future of the Conservative Party, seemed an ideal example to test George Orwell’s six rules of writing, as expressed in his essay Politics and the …
Charities and Trustees – Magnifying Glasses and Highlighter Pens
My husband’s a technological dinosaur – he considers the typewriter a dangerous modern invention. He’s also a trustee of a local charity. And so, every month or so, I print out an array of documents …
Online Marketing Blogs Round-up
Online marketing blogs. Share inspiration from expert online marketeers. Many of us are small businesses or organisations with limited resources. All the more reason, therefore, to take advantage of free advice from the experts. This …
Websites – How to Improve on a Budget
Is it possible to improve your website on a budget? A fellow web analyst/editor and I compared notes the other day. After putting the website world to rights – Why is it that some web …
Website Accessibility – how does your site score?
Check Your Site’s Accessibility with WAVE WAVE is a free web accessibility evaluation tool provided by the non-profit organisation WebAIM. Before you mentally switch off, be aware that making websites accessible is now a legal …
Website Indexing – Make Sure You Are on the Radar
In an earlier post (Page Rank Checker), I illustrated Google’s Page Rank Checker. However, Page Rank and ranking high in the search engines are not the same thing, although Page Rank is one of the …
Website Editing – Before You Go Live
So, you’ve researched your audience and competitors, written your web content following Nielsen’s guidelines, and tested your pages for readability. Ready to publish? Not yet…
Website Editing – How Readable is Your Site?
Let me introduce you to Matt Cutts. Matt is the head of Google’s Webspam team and works with the Search Quality Team on search engine optimisation …
