Online Marketing Blogs Round-up

Online marketing blogs.  Share inspiration from expert online marketeers.  Many of us are small businesses or organisations with limited resources.  All the more reason, therefore, to take advantage of free advice from the experts.

This week the blogs are from the respected US blog ClickZ.

12 October 15 –  Ellen Valentine

• 4 ways to create personalised marketing messages

This post relates to email marketing – bin the one-size fits-all email we’ve all – sadly – experienced and initiate personalised marketing campaigns.  You then collect actionable data rather than another depressing open rate.

If I were to ask you if you would prefer to receive one-size-fits-all (spam) messages or ones that are personalized, which would you choose? I’m guessing that pretty much everyone would pick the personalized messages. They’re more relevant, engaging, and actionable…

4 Ways to create personalised marketing messages

6 May 2015 – Pelin Thorogood

• What the marketing funnel doesn’t tell you – a split-funnel attribution model.

Yes, this slipped through the net but I thought in an interesting look at a variation to the traditional marketing funnel model.

The split-funnel attribution model − linked to impression, click, and conversion data − gives marketers new and better visibility into how each channel contributes to conversions. This approach literally splits the funnel activity between ‘prospecting’ and ‘retargeting’ to deliver better insights into the effectiveness of each stage.

What the marketing funnel doesn’t tell you

13 October 2015 – Kristin Kovner

• 12 best practices for using LinkedIn groups as a marketing tool

Many of us have been guilty, with limited time, of posting a quick profile and less-than-ideal photograph on LinkedIn.  My photograph was so bad I’ve replaced it – temporarily – with my logo. Avoid my mistakes by reading this post.

It gives twelve tips to make LinkedIn groups work to build your brand awareness and engagement with your target audience, and therefore an effective distribution channel and source of potential leads

12 practices for using LinkedIn groups as a marketing tool