Automated Website Performance Tools 4
I hope you have found the first three automated tools helpful. HOWEVER…while I hope they’ll form part of your basic toolkit, no one can say they are that exciting.
Here’s an automated tool that is fun to play with. It’s called the Page Rank Checker.
Google Page Rank Rating System
Although less important as a ranking factor than in its heyday, Google Page Rank is still the best-known measure of a site’s popularity and reputation. It is based on the number and quality of a site’s inbound links (backlinks). It awards each website page a number between 0 (or even N/A for a new website) to 10, with 10 the highest.
As you can see, sites scoring 5 or above are in heavyweight territory, so for a small business to achieve a 3 or above is an achievement.
PR is a logarithmic calculation. The difference between a PR4 and PR5 is said to be five to ten times more than the difference between a PR2 and PR3. According to this great blog post (April 2013) from www.woorank.com, you are likely to find 100 times more pages with a PR2 than with a PR4 on the web.
Page Rank Checker is straightforward to use.
Just tap in your page’s URL and prove you are not a robot by filling in the Capcha form. Result – your Google page rank for that particular page. Your homepage will typically have the highest rank.
Don’t be discouraged if your site starts off as a 0 or a 1. Follow the guidelines in this blog and there will be an upward trend.
PS Here’s an example of how this automated tool helped me in my decision to appoint a web designer.
I was on the verge of appointing a designer for a site that would need SEO work. He had obvious industry knowledge – could quote verbatim from HubSpot’s blogs, wrote articles about SEO and had Google Analytics and AdWords certification. Every box was seemingly ticked.
On a whim I tapped his site’s URL into www.prchecker.info. It came back with a rating of 2 out of 10. Not a dealbreaker for all designers but remember this was someone who sells SEO services. The site of another less flash designer/developer scored a 4. Decision made.
PS Before you ask, this site’s PR is currently N/A – a ranking that applies to all new sites. Watch this space!
I hope these automated tools prove useful in improving your website’s performance. We will feature more in future blogs.
In the meantime, what is your favourite automated tool, and why?